Formerly an annual occurrence, the last formal rally event took place in 2017. Since then, various factors including financial concerns and the Covid-19 pandemic have derailed plans to host an organized rally. Johnny's Bar and Grill owner Peter Lago spoke at the meeting speaking about how the rally would be beneficial to the city. "If you're wondering if it's just we, the people, or just business owners, it is in fact every single business in San Benito Street wants this rally back," Lago said.
Rally supporters touted the event’s proven financial boon to local businesses, and stressed the advantages of hosting such an ingrained tradition that draws visitors from far outside of Hollister. Mike Corbin, founder of the Corbin motorcycle saddles company which is based in Hollister, thanked the council for considering hosting a rally in 2025. “This is all done with a high cooperative spirit,” Corbin said of past motorcycle rallies in Hollister.
Corbin and other observers said the city shouldn’t expect large crowds for this year’s rally, largely because of the short notice in organizing and promoting the event before July 4. City Councilmember Rudy Picha voiced his support of the rally at the meeting with hopes that it can be done safely. "I'm very optimistic that it can and I can see this being a very powerful thing for our local businesses," Picha said. City Councilmember Rolan Resendiz also proposed a motion that to ask Amazon to sponsor the fireworks show due to the company having a warehouse in Hollister.